One of the ways that you want to use social media is to show that you are an expert in your field. You want to be the person that people think of and want to go to when they need a product or service. But how do you show that on social media?
There are several ways to demonstrate your knowledge. Today, we are going to address sharing. Sharing is a way to show that you are not only knowledgeable but you also keep up with current information.
Let’s say you are in real estate. Your company may provide you with information about sales in the area. By sending out that information on Twitter, Facebook, Linked In, Google+, and Pinterest, you show that you have the inside knowledge and are savvy enough to share it. The information could be shared in a blog post written by you or it could be that you send out the link in a post on at least one of your social media sites.
This can work for any industry. We at CPML Social spend hours a day reading and digesting information about social media. When we read an article that is particularly interesting and we think others would benefit from reading it, we send out a tweet with a link to the article. Along with the link, we try and put a short comment about why we liked the article and (when possible) the author’s Twitter name.
(Why mention the author’s Twitter name? First of all, it is always good to give credit to the author of the story. Secondly, when you put someone’s Twitter name in your tweet, the tweet will be seen by all of that person’s connections thereby broadening your audience. You could pick up some new followers that way.)
How do you find articles or information to share? You might subscribe to a web site that has interesting and pertinent blog posts. When there is a post from that site that you think is good, you can share it. Subscribe to as many blogs as you like. There is no limit to the great sources you can find. (Like this one… there is a “Follow” button at the top and at the bottom of the page. Hint Hint)
If you are feeling rushed, you can usually find a sharing button on most web posts. You can just click on that button and it will immediately share the article on your feed.
Another way to find articles is to sign up with news aggregating sites. With these sites, you join and sign up for the news topics you are interested in reading. The site will collect a broad range of articles for you each day. Examples of such sites are Reddit, Feedly, and Alltop.
You may also run across articles that are just of general interest that you would like to share. Remember, you want to be friendly and not just all business on your social media sites. (that social part of social media) So share that article about the big art fair coming to your town. Tell people about the big recycling day. You want to show that you know your field but are also interested in the world around you.
So go forth and share. If you want to see an example of what we are talking about, please follow us on Twitter (@cpmlsocial.)