I have a few web sites. I try and re-visit them every so often to make sure that they up to date. It is one of those things that I just dread doing. Why? Because creating a web site is a lot of work. Even if you are not doing the actual work itself, you still have to know what you want on the site and how it should be set up. Web sites involve hours and hours of work. (And then there is always that one mistake…)
It is one of those projects that when you finish it, you can’t believe that changes will ever need to be made. It was so much work and you know it is complete.
We all know that is not really true. I can go to any of my sites at any time and find that there are changes that need to be made. Last week, I checked one of my sites and had one of those forehead to palm moments. Oh, it needs work. Things have changed – it was put up before there was a CPML Social – and I really need to take the time to make changes.
It was a real “oh no” moment.
It got me wondering, have you checked out your web site lately? Is it current? Is the information on it the information that you want to public to see first when they go to your site? I know all about the self-deluding concept of saying “Well, it is okay” when you really know it isn’t okay.
According to Retailing Today,
81% of shoppers research online before buying.
Think about that. That means that almost all of your customers are checking you out online before they use your services. So, just as you keep your office/store/location clean and tidy so that people will want to come to see you, you need to make sure your web site is a reflection of what you want to show them.
Here are some things that you might want to take into consideration when reviewing your web site:
1. When you go to your site, without reading the copy, how does the site look? Does it look current and fresh? If you are scratching your head about that, go and look at your competition’s web sites. See how they look. How does yours compare? If you owned the site for a number of years, it is very possible that it needs to be reviewed for color and font. (Ideas for current website colors, and popular fonts)
2. How are the images that you are using on your site? Think about changing them to give your site a new look.
3. Are there problems with any part of your site but you chose to ignore those issues? Now is the time to make changes. Have customers reported any issues? Ask your staff, friends, relatives and customers to let you know their opinion of your site. No, you don’t have to listen to them all but there might be some things that you cannot see as a problem that are an issue for others. (One web site I looked at had a slide show that moved too fast; another didn’t have a contact form for questions.)
4. Does your web site have links to all your social media sites?
5. Has your business changed and you need to emphasize part of your business that was not as important before? Times change and so has your business. Make sure your web site is current.
There are many more things to consider but this list will get you started. You want your web site to be as fresh and up to date as possible for your current and potential customers/clients. After you have made the changes, don’t hesitate to tell everyone that you have updated your site. Come on, you did all that work, let people know.
Thanks for reading. Have a great week.