Are you using Pinterest for your business? Well, you should be. Why? Because of the increasing usage of the site and the demographic of its users. Also, the lifespan of a post on Pinterest is much longer than any other site. They will show up immediately on followers feeds which turn over constantly but your pins will be available using search terms forever.
While Facebook still leads that field with the most users, Pinterest has about 31% of adult internet users and most of those users are women. And 30% of those users have incomes over $75,000. ( http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/)
Wondering how you can use Pinterest for your business? Well, the first and most obvious is that if you sell a product, you can post attractive pictures of your products and put in descriptions that will enable users to find you. The link back to your web site brings potential shoppers to your virtual doorstep. There are two things that you need to keep in mind when putting up your own posts on Pinterest. First of all, the pictures need to be good visuals – not good enough visuals. This is a platform that is sold by the quality of the pictures. So make sure that your visuals are excellent. The other thing is to make sure you can use the visual you choose. Copyright laws apply to pictures as well as words and don’t assume that you can just use someone else’s picture.
But what if you sell a service? You can still use Pinterest to sell your service. Let’s say that you are a freelance editor. You can have a board with pictures of the covers of books that you have edited or a board with tips on editing. If you are in real estate, you can post your listings on a “Listings” board and the properties you sold on a “Sold” board.
One other thing that all businesses can do to draw attention to themselves is to have boards for popular search items. For example, inspirational quotes are always popular. Your business can have and maintain a board for quotes. Not only can you come up on searches for quotes but also you can use your other social media sites talk about your board. After you have several pins to that board, you can go on Facebook and tell your audience that they can look for ideas on your Pinterest board and give them the link. It may be that they will look over all your boards and start following you. Depending on your business, you might want to create a board with craft ideas for Valentine’s Day or romantic gifts. The idea is to pick things that relate somewhat to your or your business so that you can get people’s attention.
There are two ways for people to find you on Pinterest. The first is that when you post an item to a board, make sure that the item links back to your web site. Using the examples from above, if you are in real estate and you are pinning one of your listings make sure that the link goes back to the listing so that people can get more information. Also, when you post, there is room for a description. Always fill in that description. That is how your pin is found in searches for the item. Use key words like “house for sale” “real estate” so that someone looking for a house can find it there.
The most important thing to remember is that people are using social media more and more to help their shopping decisions. Make sure that you put your best foot forward. Great visuals and descriptions will help your business.
Thanks for reading!